In a time when caring for each other necessitates a safe distance, it can feel challenging to find meaningful ways to stand together. We all want to feel like part of something bigger, to grab the hand of our neighbors and friends, and say, “Hey, I’m here for you. And we’re going to get through this together.”

For us here at Shop Good, saying what we mean usually happens in ink, on cotton, set with heat and intention and a million tiny adjustments as the screen hovers over a fresh-pressed tee shirt. But putting this collection together felt like a way to give all of us a chance to feel a little more human as we link arms against something that we can’t see or touch or feel, but threatens us all nonetheless.

So here’s to a new era: of beating back the plague of fear with small acts of kindness, with trusting in strangers. To fighting for what we believe in, one thoughtful decision at a time, as we choose to live each day with hope and courage.

For us here at Shop Good, saying what we mean usually happens in ink, on cotton, set with heat and intention and a million tiny adjustments as the screen hovers over a fresh-pressed tee shirt. But putting this collection together felt like a way to give all of us a chance to feel a little more human as we link arms against something that we can’t see or touch or feel, but threatens us all nonetheless.