we're all pretty quick to blame ad wizards and marketing specialists and (gasp!) those pushy salespeople for a lot of the damage that thoughtless consumerism has done to ourselves, our communities and our little patch of grass. and i'll admit, it's pretty easy to want to strangle Joe Camel or knock Wal-Mart. but what a better alternative to embrace the innate desire we all have for stuff — especially cheap stuff — and give that desire both a motive and a reward that does some good?that's the premise of Act Bolder, a new website that's dedicated to integrating our need for products with our desire to do something meaningful. here's how Act Bolder describes itself:
"At a high level, Bolder helps great businesses inspire actions that benefit society. We provide a platform where a business can challenge people to do something good, and then reward people who complete the challenge with discounted products or services. ... We are focused on driving positive action, and we believe we can increase the overall positive impact on society by providing rewards for good actions."
so the gist is, you go to www.actbolder.com and check out today's challenge: "wash your clothes on the cold/cold cycle." once you've washed a load of socks (and figured out that it works just as well without the energy-guzzling hot water), you can check back in on the web and redeem your reward from today's business sponsor: Seventh Generation, a planet-friendly household products manufacturer. it's all on the honor system and if you're into selfless good deeds, you don't even have to claim the reward. you can just give yourself an extra shot of vanilla in today's fair trade latte and know that you gave humanity a little hug with your eco-conscious new laundry habit.
we want to know what you think! any thoughts on mixing consumerism with do-gooding?
— audrey



